Chase on TedX

A while  back we shared a lot about our CEO Chase Michaels being a speaker at TedX Greenville. Well, today, we get to share the video of Chase speaking at the event.

You can click on it here.

We are like totally biased and stuff, but we think Chase hit out of the park when it comes to explaining why it is so important to buy local. And that is what Locally Epic is all about.

Busy week being Locally Epic

Some weeks are just busy. This is one of them. We will be joining the folks at the Rotary Club of Greenville Evening and Councilmember Jil Littlejohn at the Topside Pool Club Wednesday to announced the 2018 Reedy River Duck Derby. You can adopt a duck here.

And then on Thursday night, we…ok…our CEO Chase…will be at the Peace Center to talk about why shopping local matters as part of TedX Greenville.

But wait, there’s more on the docket. We will be at the Greenville Swamp Rabbits game on Thursday for the finals of the Million Dollar Slap Shot contest.

Have fun. We are!

What is the Upstate?

The Upstate has seen tremendous population growth in the past decade. About 70,000 new people have moved to Greenville, Anderson and Spartanburg counties in the past seven years alone. These are people who have come for work and to enjoy the lifestyle here. They have added to our culture, but what have we shown them? They are getting heaping helpings of great Clemson football teams, a foodie boom, highway construction and amazingly unique downtowns. But are they really learning what the Upstate is? Are they enjoying the things that many of us know, but take for granted? And we are not talking about things that are no longer here. We are talking about the things that make our little slice of the world so very genuine. With that in mind, we at Locally Epic (with the always-wonderful aid of social media) have come up with a Top 10 list of things that anyone in our region has to do at least once to say they really live here. These are the things only an insider would know about and attempt over time. This is not a weekend fun list. This is the Upstate.

  1. Snap a photo of the Peachoid (but not while you’re driving on the interstate): Located just off I-85 in Gaffney County, nothing says welcome to the Upstate like a giant peach on the horizon. Yes, it does look like a giant butt. Thousands drive past it every day, and it even made it into an episode of “House of Cards,” so you really can’t say you live here until you have a picture of it.
  2. Go to Victoria Valley Vineyard: This vineyard in northern Greenville County has become a destination for many romantic dates. Located just off Highway 11, Victoria Valley Vineyards is beautiful and scenic, and the wine is locally made and fantastic.
  3. Take in a race at Greenville Pickens Speedway: This SHOULD be higher on the list, but apparently a lot of people have not been to this racetrack off Highway 123 just past the Saluda River. But they SHOULD go there. There is nothing like watching actual stock cars race, and this place has it, and so much more. It oozes authentic history. While so many places try to be authentic, this place is it. You get 10 points cooler on the authenticity scale just by walking through the gate. Oh yeah, and while you can buy a fried-bologna sandwich at the concession stand, you can also BYO beer and food, which somehow makes it cooler.
  4. Climb Table Rock: Are their better places to hike in the Upstate? Yes. But for some reason, this is the place everyone hikes at least once. Why? We think it is the view of “the rock,” which can be seen from miles away. A person is drawn to it, and wants to conquer it.
  5. Walk around Furman’s Lake: This was another one that surprised us, but shouldn’t have. A picnic and walk around the lake is high on the list of romantic (and inexpensive) first dates. Everyone does it at least once. While there, check out the Thoreau Cabin.
  6. Shop at the Anderson Jockey Lot: We want to make a joke about underwear or people who ride horses, but the reality is that a person can likely find both in droves at the Jockey Lot, a giant flea market located in Anderson County on Highway 29. For generations, many Upstaters considered Sunday to be a day for going to church and prayer. The others went to the Jockey Lot early to get a jump on the best sales and things to purchase. Today, well, now everyone needs to go to the Jockey Lot at least once.
  7. Trek around Croft State Park: This is an Upstate jewel located just south of downtown Spartanburg. Whether you want to run, bike, hike, swim or fish, Croft State Park has it. A former World War II camp with more than 7,000, acres to explore, Croft is simply beautiful. And the best part is the location: If you get bored or it starts raining, you are about a 10-minute drive to downtown Spartanburg where you can find plenty to do.
  8. Boat on Lake Keowee: We chose Keowee, but we easily could have chosen Hartwell or Robinson or Bowen. You might live here, but you haven’t really lived until you have found yourself sipping a cold one on the back of a boat on an Upstate lake. What, you don’t drink alcohol? We said cold one, and that could mean a Coke. Or a Pepsi. Or a Cheerwine. (You haven’t had a Cheerwine? Then go drink one and start over on this list. You can’t say you live here until you have had a Cheerwine.)
  9. Eat at The Beacon Drive-In: There is nothing like the Beacon anywhere else in America. Located on the cusp of Spartanburg’s downtown (go here after Croft!), it would be easy to say that stepping into the Beacon is like stepping back in time. But it is more like stepping into a different reality that is void of healthy food, gravity and good manners. Only one of those is true and it isn’t gravity or manners. But it’s not the food that keeps people and presidential candidates coming back time after time. It is the place. We lack the words to describe why it is great. It just is great. And don’t forget the password: Chili Cheese A-Plenty.
  10. Experience a heartbreaking day at Clemson: This is sort of a trick one. The Tigers have been damn near dominant at home the past few years. So, a lot of bandwagon Clemson fans  have gotten used to tailgating, watching a big win and then heading to TigerTown tavern after the game. But you can’t really say you have lived in the Upstate until you have experienced the unearthly, tomblike silence of Death Valley after the Tigers have found some bizarre way to lose a game. Whether that is a botched handoff that led to a touchdown for the other team with no time left; a failed field goal returned for a touchdown in overtime; a 99-yard touchdown run by the opposition in double overtime; a 105-yard interception return for a touchdown in triple overtime; a lightning bolt hitting the game-winning touchdown pass and exploding the football before it reached Rod Gardner; a freak tsunami coming up from Lake Hartwell and causing the Tigers to fumble on the one-yard line; Strom Thurmond running onto the field and causing a delay of game that moved Clemson out of field goal range; a rip in the time-space continuum that caused the…OK…you get the idea…

Anyway, welcome to the Upstate. You have your homework. Get to it.

Thinking locally, buying locally

A lot of people make New Year’s Resolutions.  There’s a good chance you made one. Or many. There is a good chance you’ve already broken them.

But we at Locally Epic want you to consider one more resolution that if you keep, can change the face of the local economy.

We want you to buy local. Go to the homegrown store for hardware. Buy a painting from a local artist. Buy a shirt at the local store and not online. We are not asking you to spend more money. Just take what you are spending now online and go to a locally owned shop. If Upstate consumers pivot $20 a week away for a year from online or a big box store to a locally owned store that would in increase the local Upstate economy by $300 million.

How is that possible?

For every dollar you spend in a Greenville-based business, 75 cents stays right here in Greenville. Even if you’re shopping at a Woodruff Road big box (and we all do, right?), 35 cents of every buck you spend stays local. In either case, that’s cash that flows through local employees, managers and owners and into other local businesses such as grocery stores and gas stations.

Compare that scenario to this: For every dollar you spend with non-local online businesses, only one cent remains in the local economy. One penny, vs. the 99 that won’t stay here. So in the bigger picture, what’s your buck worth online vs. locally – what’s it worth to you?

But let’s take that resolution to spend local a little further. What if you chose one day a month to do nothing, but purchase locally. Imagine that. Imagine the change you could make. And that is our Locally Epic challenge to you.

Every fourth Saturday of the month, just go and buy local.  Now, you may be saying “that’s nice, but I getter deals online or at the big box store.”  That is where the Locally Epic app comes into play.  Every day, more than 35,000 users in Greenville are finding deals and promotions from local businesses. These are real savings done in real-time via Locally Epic.

We are calling it Locally Epic Saturday,  and you will be hearing a lot about it. The ideas it to take the concept of Small Business Saturday, which everyone does in December, and spread it throughout the year. We are creating value.

And value takes us back to those concepts of quality of life, being fortunate enough to live in the Greenville area, and that buck that I hope is still burning a hole in your pocket. It’s your buck, and it’s your choice, but before you spend it, I do hope you’ll consider that every dollar you spend represents your opportunity to have a positive economic impact on our region and the Greenville lifestyle we’ve come to enjoy and, yes — value.



Happy New Year’s

Locally Epic Greenville

We want to thank everyone in Greenville who downloaded the app in the past year (more than 30,000 of you!), all of who have offered a promo on the app (more than 100 of you) and all of other supporters in 2017.

It’s been one Locally Epic year.

As we look forward to an amazing 2018, we have some really cool things brewing coming from Locally Epic including a pet contest, a fun event to go along with the Duck Derby in May, the return of the Epic Quest this fall, a shop local initiative, numerous more chances to win $1 million at a Furman basketball game or Greenville Swamp Rabbits game and many more surprises.

We look forward to sharing them all with you.

GSA Business Spotlight

GSA Business’ Book of Experts did a full-page article on Locally Epic this week. Story isn’t online, but here is the story below:

Locally Epic Greenville

A key thing to pull from the story:

There’s no denying the convenience of the internet – it is, after all, in your phone, and your phone’s in your pocket or purse (or more likely, your hand) right now. But about that buck: For every dollar you spend in a Greenville business, a whopping 75 cents stays right here in Greenville. Even if you’re shopping at a Woodruff Road big box (and we all do, right?), 35 cents of every buck you spend stays local. In either case, that’s cash that flows through local employees, managers and owners and into other local businesses like grocery stores and gas stations. It buys cars from local dealerships. It buys homes constructed by local builders. It is our economic life blood. If Upstate consumers pivot $20 a week away for a year from  online or a big box store to a locally owned store that would in increase the local Upstate economy by $300 million.



GSA Business talks to us

Locally Epic Greenville

Did you do any shopping this weekend? Was it local? Check out this story from GSA Business Report where our very own Chase Michaels was talked to about the importance of shopping locally. Remember this as you continue to shop.

Also, story is not online, which is why we are going way old school with this photo clip!

Have an Epic Thanksgiving weekend

Locally Epic loves helping you find everything “epic” about the Greenville area. And with that in mind, here are five ways you can be “locally epic” this Thanksgiving weekend.

  1. Take part in a road race. There are a lot to choose from including the Trees Greenville  8K and 5K.
  2. Shop locally at one of the thousands of homegrown businesses in the Greenville area this Saturday as part of the Small Business Saturday Check out our Facebook page and check out the app for local businesses doing promotions.
  3. There are more than 16,000 non-profit groups in Greenville. Next Tuesday is a big day for them as they strive to get people to give a donation. Check out the Locally Epic app for some local agencies doing good work to make Greenville better.
  4. The Palmetto Bowl is this Saturday. If you don’t have tickets for the Tigers-Gamecocks matchup, you can check out the Locally Epic app to find the best places to watch the game with friends.
  5. Take a hike. One of the most epic things about Greenville is that you be surrounded by trees and nature just by driving 15 miles out of downtown. That is pretty cool. VisitGreenville has a great list of places to take a hike this weekend.

Zoom, Zoom

Locally Epic, Euro Auto Show 2017

GREENVILLE, S.C. – Locally Epic will serve as the official app of the East Coast’s premier European car show, the Euro Auto Show, returning to Greenville this October.

The festival, now in its 22nd year, will take place on October 20 and 21 at the Preserve at Verdae, located off Verdae Boulevard in Greenville. The two-day event includes a craft beer tour of Greenville, automotive technology sessions, a full day car show attracting over 400 European cars, and an automotive film festival. This year’s attendees will be able to find more information on the Locally Epic app.

Locally Epic is an app that allows local consumers via a mobile platform to enhance their ability to find local offers and promotions from a wide range of businesses in real time, while allowing businesses to effectively reach new audiences. The app can be downloaded here or found on Itunes or GooglePlay.

Interested attendees can also purchase tickets for Saturday’s events here. General admission tickets can be prepurchased for $10 or purchased the day of for $15.

“European automobiles and the industries that support them are a crucial part of this area’s economy,” said Chase Michaels, the company’s founder. “It doesn’t get more Locally Epic than the impact of European cars on the Upstate.”

About Locally Epic:

Locally Epic is the next generation of real-time location-based marketing technology for businesses and consumers. Locally Epic leverages time, space and message deployment with real-time aspects of engagement, implementation, customer loyalty and consumer acquisition metrics. Learn more at