Why local matters!

How do you actually Shop Local?

We often hear people need to Shop Local. It’s part of Greenvile’s mantra for almost two decades – ever since rapid growth really started hitting here.

We are asked to shop local, but never hear why we should. Here’s why.

Big Box Brands and Internet Retail are destroying local economies. How is this possible?

It’s based on the 75-35-1 rule. That is, for every dollar spent with local businesses, 75 cents stays local. Whereas, only 35 cents spent through big Box Brands stays in the local economy and only 1 cent spent on Internet retail is returned to the community.

Did you know that local businesses invest more in local labor, pay more in local taxes, raise more for local charities and spend more time on community and local government events and programs.

Local stores and businesses help sustain vibrant, engaged, walkable downtown areas that create a fun and enjoyable atmosphere for all local residents and attract tourists to the market. Think about downtown Greenville. There is a reason it is filled with locally owned businesses. City leaders saw that need and pursued them. They didn’t want a cookie cutter downtown.

Local businesses must have a way to compete against National and Big Box Brands large advertising and marketing budgets. Locally Epic offers a way for local businesses to connect to local consumers thru a mobile app that allows them to effectively and more efficiently reach their local customers with real time messaging and promotional offers. Locally Epic provides a measurable ROI on their marketing dollars, something that traditional media cannot.

So if local consumers download the Locally Epic App to learn about and discover new businesses the local economy will grow. Remember, two to three times more money stays in the local community stays here if you buy from a locally owned business.

Together we can energize and grow the local economy.

All it takes is for us to take $20 a week that you are already spending – Pivot that money away from a big box brand or the Internet to a locally owned business for the next 52 weeks…If all of us who live in the Upstate would do that we would increase the Local economy by $300 million dollars a year.

Just put your money where your home and heart is. Support your friends, family neighbors and yourself. Invest in our community. Help create a stronger and healthier Upstate by keeping your hard earned money local.

Locally Epic is also working to create ways for small business to get noticed. You’ve probably downloaded an app or two that promise local bargains, but these usually provide pre-selected “deals” that rarely coincide with your needs. In the long run, a lot of people wind up deleting these apps from their phones, which impacts the small, local businesses that don’t have the resources to keep investing in new apps to meet market needs. Now local companies can share one app, and by creating value for consumers and businesses alike, that app is more likely to get used – not purged.

And “value” takes us back to those concepts of quality of life, being fortunate enough to live in the Upstate, and that buck that I hope is still burning a hole in your pocket. It’s your buck, and it’s your choice, but before you spend it, I do hope you’ll consider that every dollar you spend represents your opportunity to have a positive economic impact on our region and the Greenville lifestyle we’ve come to enjoy and, yes — value.



Locally Epic adds two to its Board of Advisors

Locally Epic has named Allen Grumbine and Joe Erwin to its first Board of Advisors.

The Locally Epic app engages local consumers via a mobile platform that allows them to enhance their ability to find local offers and promotions from a wide range of businesses in real time, while allowing businesses to effectively reach new audiences.

The app also creates a mass way for small business to get noticed. A lot of people are deleting apps from their phone, while many small businesses don’t have the resources to create new apps to meet market needs. Locally Epic allows companies to share the app, and by creating value to consumers the app is more likely to get added – not purged.

Grumbine and Erwin bring a wealth of expertise and strengths as the first Board of Advisor members.

Erwin is the co-founder and former president of national marketing agency Erwin Penland, the co-founder of Clemson University’s Erwin Center for Brand Communications, and as president of Erwin Creates, created and opened Endeavor in May 2016.

A Clemson graduate, Erwin began his career in Greenville, but soon moved to New York to join one of the largest marketing agencies of that time. He and his wife Gretchen – also a marketing professional – returned to Greenville in 1986 to open Erwin Penland with one account and two employees, and over the next 30 years grew it to more than 400 people, with offices in Greenville and New York and a client roster that included Verizon Wireless, LLBean, Denny’s and DisneyXD. Erwin has served on numerous boards and commissions, including the South Carolina Special Olympics, the Governor’s Commission on Teacher Quality, the Partnership for a Drug-Free America, the American Association of Advertising Agencies and the 4A’s Foundation (which he currently chairs).
Through Erwin Creates, he is actively involved with day-to-day activities at Endeavor, provides business consulting services to large and small agencies, and is on the leadership team of Clemson’s Erwin Center for Brand Communications.

For 41 years, Allen Grumbine counseled banks, other lenders, creditors and businesses in complex financial, lending and workout transactions and in bankruptcy proceedings. In that connection, he handled UCC matters, complex contracts and lending arrangements and the purchase and sale of many businesses. Much of that work came as Managing Partner in Womble Carlyle’s Greenville Office. During his distinguished career, he was honored in The Best Lawyers in America in both the category of Corporate Law and the category of Bankruptcy and Creditor Rights; in Super Lawyers in the category of Banking; and in Chambers USA in the category of Corporate/M&A. He has also been listed in the Legal Elite of the Upstate. Grumbine is a graduate of Leadership Greenville Class VI, has served as Chair of the Greenville Metro YMCA and of the Y Endowment Corporation and is currently on the Boards of Y Camp Greenville and the South Carolina Environmental Law Project.

“We are very excited to have these two wonderful Greenville business and civic leaders helping Locally Epic grow in the community,” said Chase Michaels, the company’s CEO.

Locally Epic taking part in College Football Kick-Off – GSA BizWire.com

GREENVILLE, S.C. – Football legends are coming to downtown Greenville, and Locally Epic is going to be there. The South Carolina Football Hall of Fame is hosting its College Football Kick-off Event presented by Ingles on Friday, September 1, from 6 p.m. to 10 p.m. on South Main Street in the West End.

“One of the main aspects of Locally Epic is reflecting what is happening in the community and taking part in it,” said Chase Michaels, the company’s founder. “South Carolina loves football and so does Locally Epic. This is a perfect fit.”

Read the Full Article at GSA BizWire.com